Faruk Bepari

We got to know this very unique and interesting startup idea in the 3rd quarter of 2025. However, we never considered this just another website design and development project. Before even submitting the proposal, we thoroughly explored the idea and realized that we had a huge opportunity to make some real impacts. 

The good news is that we have completed the initial phases of website design and development, and our client (Party Host Boys) was featured on Shark Tank Episode on 14th of January 2026. They have secured an investment of $225,000 from that episode.

Here’s a quick sneak peek of what we have done in this project: 

• Full website redesign
• Brought 3 separate brands into one unified experience
• UX structure planned for better user flow
• Complete WordPress build from the ground up
• Performance and speed optimization
• Ongoing support and continuous improvements

About the Client Party Host Boys

Party Host Boys is a party hosting and event service company that operates in multiple cities across the United States. It functions as an umbrella brand, and it has three different concerns: Cavana Boys, Cocktail Cowboys, and Cocktail Boys. 

It’s basically a service-based hospitality brand, and it serves with services like bartending and party hosting. It has party hosts who are professional, insured, background checked, and trained for party celebrations. 

On the 14th of January this year, they appeared on the Shark Tank session 17, episode 9 with this amazing business idea. It’s now been discussed nationwide, and they have secured a $225,000 investment from Kendra Scott in exchange for 32 % equity in the company.

Key Challenges Behind the Party Host Boys’ Website Project

The Party Host Boys’ web design and development project had a unique challenge, and that’s bringing 3 different concerns under one unified platform. So, it was a really tough task to create an effortless user-centred experience while doing that. 

If you think practically, it will make sense because we needed to tell the story of three different but connected brands on a single landing page, and then guide them to the other 3 pages according to their needs. 

We knew their idea was already a hit, and it deserved a digital home that could match its energy and impact. So, here are the core challenges that we had to deal with during our website design and development project:

• Three separate brands needed to coexist under a single, unified platform
• Presenting distinct stories without confusing the user
• Guiding visitors smoothly from the main landing page to the right brand pages
• Creating an effortless, user-centered experience despite complex content
• Maintaining the energy and personality of the original concept online
• Ensuring clear navigation and intuitive user flow across all sections
• Designing a platform flexible enough to support future growth and updates

How We Designed and Built the Complete Website for Party Host Boys

We have approached the full website project for the Party Host Boys in 5 predefined steps. In each step, we kept it 100% to the point and ensured it helped achieve the final goal.

Step 1: Business Discovery and Experience Audit

Before touching layouts or colors, we slowed down and focused on understanding the business at a ground level. Party Host Boys is not just a service brand. It is a personality-driven hospitality experience that runs across multiple cities and audiences. That changes how the website needs to behave.

We started by mapping out their business model in plain terms. 

Who books them? 

Why do they book them? 

What makes them different from a regular bartending or event staffing company? 

We looked at the emotional side as well, since parties are about energy, trust, and vibe. We defined core user groups such as:

• People hosting private house parties.
• Corporate event planners.
• Brides and wedding planners.
• People booking last-minute event help.
  

Each group had different expectations, urgency levels, and decision triggers. That directly influenced structure and messaging later.

On the platform side, we ran a full experience audit of their old website and digital presence. We did not just look at visuals. We looked at behavior. We reviewed:

• Navigation structure and menu logic.
• Booking flow and contact friction.
• Content hierarchy and clarity.
• Trust signals like reviews, photos, and credibility markers.
  

We also recorded user flow walkthroughs. 

Where does a new visitor land? 

What do they click next? 

Where do they hesitate or get lost? 

This helped us see the real friction instead of guessing. By the end of this step, we had two things. 

1. A deep understanding of the business 

2. A clear list of experience gaps we needed to fix.

Step 2: Competitor Analysis and Moodboard Collection

Now that we understood the brand, we looked outward. Not to copy, but to understand the space users are already familiar with.

We analyzed competitors in event staffing, bartending services, and premium hospitality experiences. Some were local. Some were national. Some were not direct competitors but had strong brand energy that matched the Party Host Boys vibe.

We broke this into two parts. The first part is experience benchmarking.
We studied:

• How competitors explain their services.
• How they build trust on landing pages.
• How booking or inquiry flows are structured.
• How they present team members or hosts.
• How they balance fun with professionalism.
  

This helped us spot patterns users already understand, so we could reduce learning curves.

Then the second part is visual mood exploration. At the same time, we built mood boards focused on tone and personality. 

Party Host Boys needed to feel:

• Fun but not chaotic.
• Bold but not cheap.
• Premium but still approachable.
  

We collected references for:

• Color energy and contrast.
• Typography styles that feel confident and social.
• Image treatments that highlight people and atmosphere.
• UI styles that feel modern without feeling corporate.
  

We then aligned all of this with clear design goals. The site needed to feel like a party invitation and a professional service platform at the same time. That balance guided every visual decision after this stage.

Step 3: Experience Design, Validation, and Handoff

This is where strategy turned into structure. We started with low-fidelity wireframes. No heavy visuals yet. Just layout, hierarchy, and flow. Our biggest challenge here was how to introduce three subbrands without overwhelming the visitor.

We explored three different structural directions. Each one handled the brand architecture differently.

Concept	Core Idea	Risk
Direction A	Strong parent brand first, sub-brands introduced later	Subbrands may feel secondary
Direction B	Equal visual weight for all three brands early	Can feel crowded
Direction C	Story-led flow that naturally branches into brands	Needs careful copy and transitions

We turned these into clickable prototypes and walked real users through them. Not designers. Not just stakeholders. Actual potential users. We observed:

• Where users paused or scrolled fast.
• Which brand descriptions confused them.
• Whether they understood that all three brands belong to one company.
• How easily they found booking or inquiry actions.
  

We also ran internal reviews with designers and developers to make sure ideas were not just attractive but also buildable and scalable.

After multiple feedback rounds, we refined layouts, simplified sections, clarified calls to action, and improved transitions between the main brand and sub-brand pages.

Once approved, we prepared a detailed developer handoff that included:

• Component libraries.
• Spacing and grid rules.
• Typography scale.
• Interaction notes.
• Responsive behavior guidelines.
  

This reduced guesswork during development and protected the design quality.

Step 4: WordPress Development and Quality Assurance

With design locked, development began on WordPress. We did not just build pages. We built a system that the client could grow with. We structured the backend so that their team could easily manage:

• Services.
• Locations.
• Team or host profiles.
• Blog or updates.
• Landing pages for campaigns.
  

On the front end, we focused heavily on performance and flexibility. Hospitality sites rely on strong visuals, but heavy images can slow everything down. So we optimized assets, used proper image sizing, and kept scripts lean.

Then came QA, which is where a lot of websites quietly fail.

We tested:

• Layout consistency across screen sizes.
• Navigation behavior on mobile menus.
• Form submissions and email routing.
• Page load speed on slower connections.
• Button states and hover interactions.
• Broken links and edge case pages.
  

We also re-walked key user flows from Step 1. Landing to brand selection. Brand page to booking. Information pages to contact. If any step felt unclear or slow, we fixed it before launch.

Step 5: Launch, Shark Tank Support, and Ongoing Growth

Deployment was handled carefully, not rushed. We scheduled launch timing, ran final backups, and monitored performance right after going live.

After launch, our role did not stop. We supported content updates, layout refinements, and small UX improvements based on real user behavior.

When Party Host Boys appeared on Shark Tank, traffic and attention spiked. We designed and developed dedicated pages to support that visibility. These pages focused on credibility, story, and clear next steps for new visitors who just discovered the brand through the show.

We continue to support them with:

• Performance monitoring.
• UX refinements based on user behavior.
• New landing pages for promotions or locations.
• Technical maintenance and updates.
  

This keeps the website aligned with the business as it grows, instead of becoming outdated a few months after launch.

Results and Real World Impact

Once the new platform went live, the difference was visible not just in design but in how people interacted with the brand. The experience felt clearer, more energetic, and far easier to move through, especially for first-time visitors discovering Party Host Boys through media exposure.

The biggest change came from how users understood the brand structure. Instead of feeling confused by multiple services, visitors now quickly grasp that there is one umbrella brand with distinct experiences under it. This clarity helped users choose the right service faster and move confidently toward inquiry or booking.

From a behavioral standpoint, the journey became smoother across the board. Visitors landed on the homepage, understood the concept, explored the subbrands, and reached contact points with far less friction. The improved structure and calls to action helped reduce hesitation and made the site feel more trustworthy and professional.

Performance improvements also played a big role. Faster load times, cleaner code structure, and optimized media ensured the site held up well during traffic spikes, especially around the Shark Tank appearance. The platform was built to handle attention, and it did.

Internally, the Party Host Boys team gained more control as well. They can now update content, add new pages, and manage services without breaking layouts or design consistency. This turned the website into a working business tool instead of a static marketing piece.

Conclusion

This project was never just about redesigning a website. It was about translating a high-energy, personality-driven service brand into a digital experience that feels just as alive and trustworthy as the real-world version.

Bringing three related brands into one clear and engaging platform required strategy, structure, and constant validation. Every design decision had to balance fun with clarity, and personality with usability. That balance is what allowed the final experience to feel exciting without becoming overwhelming.

This website design and development case study shows how strategy, design, and development can come together to create a platform that does not just look good, but actively supports real business momentum.

Great design often begins with experimentation. At six2sight, our research and development team constantly explores new ideas to push the standard of modern web experiences.

One of those explorations became Aura, a skincare and self-care website concept created to study how clean visuals, thoughtful storytelling, and intuitive layouts can shape a beauty brand online.

What started as an internal design project soon gained wider recognition. The Aura website design helped us get featured on Dribbble Select in the Web Design Company category, highlighting six2sight as a web design agency to hire.

In this blog, we will walk through the ideas, design choices, and creative process behind the Aura skincare website design. Before that, let’s have a quick idea about what Dribbble Select actually is. 

What is Dribbble Select and how does it work? 

Dribbble Select is a curated directory created by Dribbble that highlights trusted design agencies and studios across different creative categories. Instead of showcasing a single design shot, this feature focuses on companies that clients can hire for design work.

Dribbble itself is a global platform where designers and agencies publish their work, build portfolios, and connect with companies that need design services. Millions of designers use it to share projects and gain visibility in the creative industry.

Dribbble Select works as a discovery layer on top of that ecosystem. The platform curates and groups top agencies into categories such as web design companies, product design studios, branding agencies, and other specialized creative services. These lists help businesses quickly find agencies with strong portfolios and proven design quality.

Being included in Dribbble Select means an agency’s work and profile stand out among thousands of others on the platform. For agencies, it brings additional exposure and signals credibility to potential clients who browse Dribbble specifically to hire design partners.

In our case, the Aura skincare website design helped six2sight get featured in the Web Design Company category on Dribbble Select, placing our work in front of companies actively searching for a web design agency to hire. One of the shots from that project also earned a place in the Dribbble Select: Best Shots of the Year article.

Our web design approach from concept to presentation for Aura

Designing Aura was not just about creating a visually appealing skincare website. It was part of our R&D process at six2eight, where we explore how emerging technologies and thoughtful design can shape future digital experiences.

The goal of this project was to experiment with a new kind of beauty shopping journey. Instead of browsing products first, users begin by understanding their skin through an AI-powered diagnosis. From there, the experience guides them toward the right products, ingredients, and routines in a calm and intuitive way.

Aura allowed our team to explore how AI, skincare education, and modern e-commerce design could work together in one seamless experience. Below is a breakdown of how we approached the project from the first idea to the final presentation.

1. Finding the concept

Every concept project starts with a question about the future of digital products. For Aura, the question was simple.

What would skincare shopping look like if it started with personalized skin analysis instead of product browsing?

From this idea, we built a concept around an AI-powered skincare assistant that analyzes the user’s skin and suggests products based on real data.The core experience focused on:

• AI face scanning for instant skin analysis
• Personalized product recommendations
• Ingredient transparency and skincare education
• A calm interface that reflects the idea of self-care

This concept helped us design a skincare platform that feels more like a personal skincare guide than a traditional online store.

2. Researching the skincare industry

Before designing the interface, our team looked at how modern skincare brands present products online and how users typically discover routines.

We noticed that many skincare websites still rely heavily on product catalogs. Users often have to figure out their skin needs on their own. For new customers, this can feel confusing.

This research helped us shape Aura around three principles:

• Guidance instead of overwhelming choices
• Education through ingredients and routines
• Personalization through AI-driven analysis

These ideas became the foundation for the user journey.

3. Building the user journey

After defining the concept, we mapped the entire user experience. The journey begins with diagnosis and gradually moves toward product discovery and purchase.

The main flow includes:

• AI skin scan and onboarding
• Skin analysis results with a score and insights
• Personalized product suggestions
• Detailed product pages with ingredient explanations
• A smooth checkout experience

By structuring the journey this way, users feel guided through the experience rather than pushed toward buying products.

4. Wireframing the experience

With the journey defined, the next step was building wireframes. These early layouts helped us structure the interface and prioritize the most important information.

We focused on three key areas of the product:

• The AI skin diagnosis interface
• The product discovery experience
• The product detail pages

This stage helped us balance visual storytelling with usability before moving into the full UI design.

5. Designing the visual identity

Aura’s visual design was inspired by modern beauty editorials and wellness brands. We wanted the interface to feel clean, calming, and premium without becoming overly decorative.

According to the design presentation, the Aura logotype reflects a brand identity that feels soft yet confident, combining minimal design with a sense of luxury. 

The visual system includes:

• Serif typography for a refined, editorial look
• Sans-serif text for readability
• Soft contrast and minimal layouts

The main color palette features purple accents supported by black, gray, and white tones, creating a balance between elegance and clarity. 

6. Designing the AI skin diagnosis experience

One of the most important parts of Aura is the AI face scan feature. This experience allows users to quickly understand the condition of their skin and receive personalized insights.

After scanning their face, users receive metrics related to their skin health, including:

• Radiance and moisture levels
• Oiliness and acne indicators
• Wrinkles and skin texture
• Pores and dark circles

The system also generates a skin score that summarizes overall skin health and provides recommendations. The AI analysis gives users immediate feedback and removes guesswork from the skincare journey. 

7. Designing the product and e-commerce experience

Once users understand their skin condition, the platform guides them toward suitable products.

Product pages are designed to provide clarity and trust. Instead of showing only marketing content, the interface highlights:

• Ingredient transparency
• Usage instructions
• Reviews and testimonials
• Routine suggestions

For example, ingredient sections explain the role of compounds like Centella Asiatica extract, panthenol, and sodium hyaluronate, helping users understand how products support hydration and skin repair. 

This approach transforms the product page into a learning experience, not just a product listing.

8. Preparing the final presentation

Once the interface was complete, we created a full design presentation to showcase the project.

The presentation included:

• The concept behind Aura
• The AI diagnosis flow
• Key product screens
• Desktop and mobile layouts
• Motion previews of the user journey

This helped communicate not only how the design looks but also how the experience works.

9. Publishing the project on design platforms

After finalizing the visuals, we published the project on major design platforms. Short highlights and UI previews were shared on Dribbble, while the full case study was published on Behance.

Dribbble allowed us to present the most visually engaging parts of the project, while Behance helped us explain the design process and product thinking in more detail.

10. Recognition and features

The Aura concept project quickly gained attention in the design community. The work helped six2eight get featured in Dribbble Select under the Web Design Company category.

The project was also included in an article highlighting some of the best Dribbble shots of the year, recognizing the design quality, storytelling, and innovative use of AI in the skincare experience.

For our team, Aura became an important exploration of how thoughtful UX design and emerging technology can transform everyday digital experiences.

Final words

Aura started as an R&D exploration to imagine how the future of skincare experiences could look online. By combining AI-driven insights with thoughtful UI and a calm, editorial design language, we aimed to create a journey that feels personal, clear, and intuitive from the first interaction to checkout.

Projects like this allow our team at six2eight to experiment, learn, and push the boundaries of modern web design. The recognition on Dribbble Select was a meaningful milestone, but more importantly, Aura represents our ongoing commitment to designing experiences that are both beautiful and purposeful.

From enterprise-level businesses to startups, everyone invests in UX design to improve website conversion. But the real question is, how does it work in the real scenario when it comes to improving conversion? A lot of people don’t really understand the technical mechanism behind the entire process. And this is the reason why they don’t understand the importance of UX for the business and revenue. 

So, in this guide, I’ll discuss the holistic UX design strategy in the context of 2026. After reading this, you’ll learn: 

• What is a UX design strategy, and how does it improve website conversions? 
• What Is “Conversion” and Why Does Design Control It?
• What is the actual UX design strategy to improve website conversion?
• When and why does your website need UX design? 

What is UX design to improve website conversions?

UX design to improve website conversions is the design process that makes the user journey easier on a website. By doing so, it makes everything effortless from the onboarding to the checkout flow, so that the user can complete their desired task easily. As a result, they don’t leave a website without completing anything they are supposed to. 

So, mainly it’s about removing all the friction from the website interface through strategic user experience design. For instance, consider there are 4 steps from the product description page to completing the purchase. This may cause more time and effort on user than usual, which can cost conversion. So, a UX designer here will take strategic design decisions to reduce the steps so that users feel more comfortable completing the purchase. This will potentially increase the conversion rate. 

Here are the core elements that UX design handles to improve conversions: 

• Simplifying navigation and the user journey 
• Placing buttons and CTAs strategically
• Optimizing speed and responsiveness 
• Deciding on the design based on the user research
• Testing usability and removing frictions 
• Bringing clarity to the design 

Now, let’s understand what “Conversion” is. On a website, conversion means taking the ultimate desired action by a user or visitor. Each action counts as a conversion number. These actions include signing up, making a purchase, or booking a service using the website. 

How does UX design improve website conversion?

UX design improves the website conversions by removing the friction between users/visitors’ intent and action. You all visit any website with a specific intent. When you visit an e-commerce website, your intent may be to buy a good; when you visit a service website, your intent may be to book a consultation. However, you may have visited websites where you struggle to take action according to your intent. This is where UX design comes into play to remove that struggle. 

According to science, the gap between users’ intent and action is controlled by 3 psychological variables. Those are cognitive load, trust perception, and decision speed. Research found that all these variables are directly controlled by design. 

Now, let’s discuss how UX design directly improves website conversion.

Reduce friction from the user journey 

It’s a journey for the user from landing on a website to completing an action according to intent. In this path, there are a lot of factors that can potentially cause friction. Those factors are:

1. Mismatch between page content and user intent: According to studies on information foraging theory (Pirolli & Card), users behave like predators hunting for information. They scan information really quickly and follow information scent. They look and stay where they find information they expect. If the information is mismatched and doesn’t guide the users, it creates the biggest friction.  

UX design fixes the mismatch between page content and user intent. They research and find out what information a user desires on a webpage, and if it aligns with that. By taking the strategic design decision, they make sure information doesn’t mismatch and create friction. As a result, UX design improves website conversions. 

2. High cognitive load: According to research, working memory is very limited. When completing a task requires a lot of mental effort, users’ memory performance drops. This specific scenario is known as cognitive overload. This also creates decision fatigue and choice overload. Friction occurs when: 

• There are too many options (Hick’s Law) 
• Navigation is unclear or hard to figure out 
• Forms ask for so much unnecessary information 
• Weak visual hierarchy 
• There are multiple CTAs on a single webpage
• Features and options are dense and hard to scan

Each of these friction increase the effort and time of completing a task. That potentially reduces conversion significantly.

UX design here identifies the unnecessary steps and elements on a website to reduce friction and improve conversions. 

3. Violation of mental model: The mental model is the user’s expectations on a specific type of product’s interface based on prior experience. Don Norman’s work on mental model explaned it better. When users see something out of standard practices, it violates their mental model. It makes the job tougher for the users and increases unnecessary friction, which reduces conversion. Violation of the mental model generally includes: Non-standard navigation patterns, unexpected checkout flows, and hidden pricing plans. 

UX design here analyzes the competitors and defines the industry standard. By implementing the standard design decision, UX design saves violations of the mental model and increases conversion. 

4. Poor feedback and interaction: When a user does a task or tries to do something on a website, they want to know their state. They want to know the update on how far they have come and how much is yet to be completed. If the design of a website doesn’t show that, it creates friction and reduces conversion. 

Here are some of the poor feedback and interaction situations: 

• The button provides no feedback 
• Progress is unclear 
• Errors have no proper guidance 

UX design plays a key role here to solve these issues and reduce friction. This is also directly connected to improving website conversion.

5. Effort cost vs. perceived value imbalance: Studies on behavioural psychology show that humans evaluate efforts against their perceived value. If the estimated effort to complete the task is more than the estimated benefit or outcome, it’s more likely that the user will leave. This is another big friction that hampers conversion on a website. 

To create a proper balance between perceived value and effort cost, UX design plays the main role. UX designers are always up for reducing the effort cost on a webpage or a digital interface. This directly participates in increasing the conversion. 

6. Performance and interaction delay: Research on human-computer interaction shows that per 1 second delay in loading a web page reduces 7% conversion. The reduction rate increases geometrically for more extra seconds. This is considered to be one of the major conversion killers for a website.
   
   UX design improves the performance and speed of a website by taking strategic design decisions and removing unnecessary clutter and visual mass. Ultimately, it reduces the friction and improves the conversion rate. 

Guides attention and behaviour

One of the major responsibilities of UX design is to guide users’ attention and behaviour. Users always follow the predictable pattern during the journey on a digital interface or website. When something unpredictable appears during the journey, they tend to lose attention and leave it incomplete. The role of UX design here is to guide contrast, spacing, visual hierarchy, directional cues, and final CTA placement and finding. 

Strgnthens users motivation

UX design strengthens motivation with the strategic placement of design elements. According to Fogg’s Behaviour Model, conversion occurs when motivation, ability, and prompt coverage perfectly align with each other. UX design increases motivation through: 

• Emotional design
• Aspirational imagery
• Clear transformation messaging
• Immediate outcome visualisation 

Creates emotional safety

A lot of research found that emotion strongly affects decision making both virtual and practical life. UX design’s role here is to create a sense of emotional safety so that the users feel risk-free when they click on a button or take an action on a website. This is another way how UX design increases the conversion. To create emotional safety, UX design does the following things: 

• Improve tone clarity and demonstrate the value proposition appropriately.
• Create predictability through the use of predictable UX design principles. 
• Emphasis on micro-interaction to give clear and immediate feedback.  
• Enhance the error recovery experience by designing a forgiving UX.  

When and why does your website need UX design?

If your website has enough traffic, but the conversion rate is very low, then the reseason is may be poor UX. This is the exact time when your website needs UX design. Apart from that, there are a few instances that indicate that it’s time for your website have a UX revamp.

• When your users ask too many questions or open too many support tickets. 
• When you add a new feature to your website that your users are unfamiliar with. 
• When you enter a new market or target a new demography of audiences. 
• When your analytics data proves your users’ hesitation in using the website. 
• When your website lacks performance and responsiveness on different screen sizes. 
• When accessibility fails, a certain group of users with disabilities struggles to use your website. 

Your website needs a UX design because user experience is the key to improving conversion. It helps you increase sales, revenue, and overall business profit. 

When UX Design Is Needed	Why UX Design Is Needed	What Happens If You Don’t Do It
High traffic but low conversion rate	Users struggle to complete goals due to friction or unclear value	Visitors leave without taking action; conversions stay low
Users ask too many questions or submit frequent support tickets	Interface or content is confusing	Support costs increase; users get frustrated; repeat issues persist
New feature added that users are unfamiliar with	Users need guidance and clear onboarding	Feature adoption is low; users abandon or misuse it
Entering a new market or targeting a new audience	Design and messaging may not match new user expectations	New audience disengages; market expansion fails to deliver results
Analytics show hesitation (drop-offs, rage clicks, backtracking)	Users face cognitive overload or uncertainty	Key tasks fail; conversions and engagement drop
Poor responsiveness across devices or screen sizes	Mobile or tablet users experience friction	Users on certain devices leave; traffic doesn’t convert
Accessibility issues affect users with disabilities	Some users cannot use the website at all	Segments of audience are excluded; legal or reputation risk

Final Words

In 2026, UX design for website conversion is no longer a nice-to-have thing. The users are busier than ever now, and there are a lot of alternatives for everything. If your website’s UX is poor, they will easily find a better alternative. No ads or lucrative offer going to save that. So, if you have a website that drives your business and generates revenue for you, you know what to do.

Thanks!